Sales Development Representative
Hello, let us introduce ourselves!
watchTowr is the Preemptive Exposure Management capability trusted by Fortune 500 companies and critical infrastructure providers.
By combining proactive threat intelligence, real attacker telemetry, and automated red teaming, watchTowr continuously identifies and validates real exposure - so security teams can outrun real-world threats.
When exploitation happens in hours, watchTowr delivers what no one else can: time to respond.
We are a global team of operators, researchers, and engineers who have spent years thinking like attackers - and we are now building the technology to stop them. Our work is recognised across the industry, with original vulnerability research from watchTowr Labs and innovations like Instinct and Attacker Eye shaping the future of cybersecurity.
Backed by $29M in funding, recognised by Gartner, and scaling fast across the globe, we are in a high-growth phase of our journey. We are a young, high-energy, and research-driven team, obsessed with building world-class technology - and we want exceptional people to join us.
But what’s the role?
The Sales Development Representative (SDR) is a key role focused on building the pipeline of potential clients for watchTowr. As an SDR, your main goal is to reach out to prospective customers, introduce them to watchTowr’s solutions, and qualify them as potential leads for the sales team. You’ll conduct research to identify companies that would benefit from our products, engage them through various channels—like calls, emails, and LinkedIn—and work to understand their needs and challenges.
Your success as an SDR is measured by your ability to generate interest and set up qualified meetings for the sales team, effectively helping drive watchTowr’s growth. This role is perfect if you’re excited about connecting with new people, are resilient, and have a natural curiosity to understand customer pain points.
Sounds great – what will I do?
Prospecting and Lead Generation
- Conduct research to identify potential clients that align with watchTowr’s target market and ideal customer profile.
- Generate interest in watchTowr’s offerings and qualify leads for handover to the sales team.
Outreach and Engagement
- Develop personalised outreach messages that address customer pain points and align with watchTowr’s value propositions.
- Maintain high volumes of outbound calls, emails, and LinkedIn connections to engage prospects.
- Follow up with potential leads and nurture relationships to progress them through the sales funnel.
Lead Qualification
- Use defined criteria to qualify leads, ensuring they meet watchTowr’s ideal customer profile.
- Conduct discovery conversations to gather insights on lead needs, challenges, and decision-making processes.
- Prioritise and categorise leads based on engagement level and readiness to buy.
CRM and Data Management
- Accurately document all interactions and prospect information in the CRM to maintain an organised and up-to-date pipeline.
Sounds perfect to me, what specifics are you looking for?
Strong Communication Skills
- Excellent verbal and written communication skills, with the ability to craft clear, engaging, and persuasive messages.
- Skilled in active listening, allowing for more effective conversations and discovery during outreach.
Persistence and Resilience
- Demonstrated resilience in managing outreach activities, handling rejections, and following up with prospects.
Organised and Detail-Oriented
- Strong organisational skills to manage and prioritise a high volume of prospects and tasks effectively.
Proficiency in Sales Tools and CRM Systems
- Familiar with CRM software (e.g., HubSpot) and sales enablement tools (e.g., LinkedIn Sales Navigator).
Research and Analytical Skills
- Able to conduct research to identify relevant prospects and understand their pain points and needs.
- Analytical mindset to assess lead quality and relevance based on defined qualification criteria.
What’s in it for me?
- Competitive compensation - we believe that hard work, skills and ambition should be fairly compensated.
- Meaningful role in a company - You will be a key and early contributor to a fast-growing cybersecurity business that helps protect some of the world's largest enterprises.
- The best tools and powerful kit - we enable you with the tools to effectively fulfil your role.
- Endless opportunities – we are in a high-growth phase of our journey, and plan to promote from within as we scale.
- Work with cyber security experts – we are solving cutting-edge industry-wide cyber security challenges with some of the world’s most advanced organisations.
watchTowr is proud to be an Equal Opportunity Employer
At watchTowr, we’re dedicated to fostering an inclusive, respectful, and diverse environment where every individual is recognised for their talent and potential. Our hiring decisions are guided by your capabilities, experience, and what you bring to the role - not by unrelated personal attributes.
We have a zero-tolerance approach to any form of discrimination or harassment. This includes - but isn’t limited to - discrimination based on race, ethnicity, religion, colour, nationality, sex, sexual orientation, gender identity or expression, age, disability, pregnancy or parental status, veteran status, or any other characteristic protected by law.
We actively encourage people from all backgrounds to apply. Even if you don’t tick every box in the job description, we’d still love to hear from you.
- Department
- Commercial
- Role
- Sales Development Representative
- Locations
- United States
- Remote status
- Fully Remote
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